Embracing Social Media as a Global Communication Tool

Sara Smith, Social Media Editor for NBC 10, delivers the Keynote presentation at the Northeast E-Learning Consortium, hosted at Wilmington University in 2016. She discusses social media strategies for better communication with your audience. The lastest and greatest social media platforms are explained for the uninitiated as well as tips and tricks for effective communication on these platforms.

Sara has 15+ years of experience in multimedia, journalism and television production. Sara began her career behind the scenes in local news production at Comcast’s Cn8 before expanding to writing, producing, public relations, communications and in-depth social media strategy.Sara spent nearly 5 years building a social brand for the American Red Cross of Southeastern Pennsylvania. She was also recognized for her efforts in communications and selected to join an elite group of communicators as a national spokesperson. Sara represented the American Red Cross nationally during such disasters as Hurricane Irene, Superstorm Sandy, Winter Storm Nemo in the northeast and a tornado outbreak in Arkansas and Mississippi.Currently, Sara champions social strategy for NBC10 Philadelphia where, in a little over a year, she has worked to build a more engaging, robust, multi-platform approach to news gathering and distribution. Find Sara on Twitter @telesara